The design of Bitmoji has created some controversial opinions among society. In media platforms, such as trade press called Gizmodo, the design of Bitmoji depends on the users. Bitmoji allows you to create a cartoon version of yourself.

Buzzfeed news shows a video on how two friends talking to each other comment on how people aren’t represented the same way as their Bitmoji avatar, meaning creating an online cartoon version of themselves allows to enhance particular features and various styles which mostly aren’t real. (Evans and Tan 2017)

In a particular article from the Guardian, a teenage Muslim girl realised Muslim women don’t have representations of themselves in the Bitmoji app, meaning females with hijab. The report focuses on how a young Muslim girl shared her personal opinion on how women with hijabs aren’t represented on the App, which was replied by Bitmoji and was fixed. Bitmoji now allows avatars from different race, background and beliefs be able to express themselves online with a cartoon character.  (Puglise 2016)

The Wall Street Journal explains how Snapchat bought Bitmoji in 20 which boost the popularity of the app because it allows users to create a cartoon version of themselves and also make the avatar come to life 2010. The articles explain how it all started and why Snapchat purchased it for its benefit and entertainment of the users. (MacMillan 2016)




  • Evans, Z. and Tan, J. (2017) You Look Nothing Like Your Bitmoji [online] available from <> [25 April 2017]
  • Puglise, N. (2016) Headscarf Emojis Not An Option – But Teenage Girl Fixes That[online] available from <> [14 September 2016]
  • MacMillan, D. (2016) Snapchat Buys Bitmoji App For More Than $100 Million [online] available from <> [25 March 2016]


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