FENTY BEAUTY DELIGHTED EVERYONE WITH THE NEW LAUNCH OF 50 SHADES OF PRO FILTR’ CONCEALER
September 2017 Rihanna launched 40 shades of Pro Filt’r Foundation which made an epic first impression. She is now stepping up the game by launching not 40 but 50 shades of Pro Filt’r Concealer.
Amazing Rihanna announced on Instagram the launched of the concealers on New Year’s Day, breaking the internet and the revolutionising the beauty industry. Yes, your makeup bag is about to look fancy.
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In the caption of a video posted to Instagram New Year’s Day, Fenty Beauty says, “We got #THECURE to your #newyearseve hangover! On January 11, we’re dropping 50 brand new shades of creamy, creaseproof, and longwearing #PROFILTRCONCEALER!”
There is a longer version of this video on youtube in which she demonstrates how to use the concealers properly. “I like to either put it on my hand, depending on how much or little I need to apply,” she Rihanna in the video whiles she’d dabbing the concealer on her hand before applying it under her eyes.
According to Rihanna in the video, the formula of the concealer is that it dries down quickly, it gives a matt finish and doesn’t get tacky, which doesn’t make it crack or crease when set with powder.
We had an opportunity to ask a few question to a makeup artist who gives us her insight and truthful opinion about the new Pro Filt’r Concealers.
Rihanna never stops amazing us with her brand, she surprises everyone with more launches, 10 more shades to the Pro Filt’r Foundation, Powder Puff Setting Brush, Concealer Precision Brush, Lil Precision Makeup Sponge Duo, and 8 translucent shades of Pro Filt’r Setting Powder.
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