When we hear digital the first thing that comes to our mind is TECHNOLOGY.

We leave traces while researching the digital, that’s what we call ‘Big Data’, it’s large set of data analyse by computers to show patterns and behaviours. It traces we leave online, which belongs to “regimes of power”, entities with money.

A method to research a digital is using the “digital ethnography”. Digital Ethnography outlines an approach to doing ethnography in a contemporary world. It invites researchers to consider how we live and research in a digital, material and sensory environment. It also explores the consequences of the presence of digital media in shaping the techniques and processes through which we practice ethnography, and accounts for how the digital, methodological, practical and theoretical dimensions of ethnographic research are increasingly intertwined.

According to Karen O’Reilly,  ethno- graphy is: ‘iterative–inductive research (that evolves in design through the study), drawing on a family of methods … that acknowledges the role of theory as well as the researcher’s own role and that views humans as part object/part subject’ (2005: 3)

In this weekly task we had to research the way we use digital media, we focused on social media. Social media is a big platform which is used to share daily experiences, communicate with long distance friends, etc. We used the virtual ethnography to do our research by using the internet to explore our social media accounts.

We analysed Facebook, Instagram, Snapchat and WhatsApp which is the most common and popular social media in the 21st century. All this social media platform are easy accessible and free, but there are some countries, like China, who has Facebook banned and the population use a different app to be able to use Facebook illegally.

Are we addicted to social media? Yes, we are

Are we going to be able to live without social media? No, we won’t.

Social media is developing every single day and we start from a very young age to use it, we only have to learn how to use ir responsibly.

Use of the internet
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